A brand slogan embodies the essence of a brand, from its philosophy to its vision and identity. Hyundai’s brand slogan “NEW THINKING. NEW POSSIBILITIES.” reflects the will of Hyundai Motor Company to create new possibilities to benefit the world and its people by encouraging and developing new thinking. All members of Hyundai have the brand slogan deeply engraved in their hearts as they move forward in their effort to provide new values and experiences desired by today’s customers through innovative ways that are unique to the brand, driven by new thinking about customers and cars.


Designing the future of automobiles

Creative ideas that break the mold, the thrill of challenging the norm, cutting-edge technology and the ability to understand people’s desires enable the Design Center to gauge future megatrends. Our global design network draws upon inspiration from major cities in the US, Europe, Japan, China and India to predict and lead worldwide trends.


Aiming for world-best chassis

We deploy cutting-edge materials and new technologies in the development of chassis parts to secure unrivalled riding comfort, driving performance and safety. Chassis parts that have undergone advanced virtual analyses and passed numerous tests and standards deliver world-best performance.


Securing the highest safety ratings

To protect drivers from all kinds of situations that may arise while driving, we are developing more diverse and advanced forms of driving safety systems that include Anti-lock brake system (ABS), Electronic brake force distribution (EBD), Vehicle dynamic control (VDC) and Active geometry control suspension (AGCS). Thanks to these efforts, we have acquired the highest safety levels that satisfy the stringent regulations of countries to which we export around the world.