In March 1907, Hatsudoki Seizo Co., Ltd. was established by Professor Yoshiaki Yasunaga and Seishiro Tsurumi who were the head of Osaka Higher Technical School (presently School of Engineering, Osaka University) and the director of mechanical science department of the same school, as well as a group of businessmen, Saneyasu Oka, Masashi Kuwabara and Zenjiro Takeuchi, for the purpose of achieving domestic production of internal combustion engines. In December 1951, the company changed its name to Daihatsu Motor Co., Ltd. The name "Daihatsu" is a combination of the first kanji character for Osaka and the first kanji character for the word meaning "engines."
Daihatsu's corporate design system consisting of the corporate mark, corporate color, logo, etc. was revised on the occasion of the 90th year of the company establishment, with the aim of visually expressing "Daihatsu ways" and attaining closer and smoother relationships with society. The Company's logo is the core element of Daihatsu's corporate design system.
The DAIHATSU Group aims to establish itself as "a global brand loved around the world" and as "a corporate group with confidence and pride" through meeting the challenge of innovative automobile manufacturing at the forefront of our era.
1. The pleasure of customers worldwide is our reward.
2. Mutual respect and a sense of fairness are our bonds.
3. Harmonious coexistence with the earth and society is our responsibility.
4. Speed, breakthroughs & leadership are our basic concerns.
5. Making the world's finest small car is our challenge.
Original styling blends sharp lines and round curves, and interior convenience responds to any need. SIRION – i t’ s an easy-handling Multiple Purpose Compact that stands out in any scene, and lets you enter a much more enriched.
Styling that blends the stability and strength of SUV with a sophisticated look is ideal for both the nature and the city. A powerful engine and solid suspension maximize the excitement for both off-road and on-road.
Styling that blends the stability and strength of SUV with a sophisticated look is ideal for both the nature and the city. A powerful engine and solid suspension maximize the excitement for both off-road and on-road.
In terms of configuration, the Gran Max is a simple cab-forward design on a ladder frame chassis. Dimensionally it’s a shade under 4.2m from bumper-to-tailgate and only 1.67m across, making is easier to manoeuvre.
